Georgia May's profile

ON THE SCREEN-Idea Development&Pre Visualise

IDEA DEVLOPMENT
My initial idea for Lavazza was to have a city background then in the middle have a massive cup tipped on its side so the inside of the cup is facing forward, Then I want a water reflection of a cityscape coming outside of the cup. I want it to look like the cup had its own city inside of it and make it look like the cup has fallen over making a the city just a puddle.

However after discussion my idea with other, they made a suggestion that I had an added contrast to my image by instead of using a cityscape as my background I use something to contrast against my reflection of a cityscape. so I decided to use a beautiful nature landscape to add that contrast. I think this also would fit Lavazza as there a very nature and environmental conscious brand so having the nature being the bigger image as the background with the city being only a small part represent there brand well.
Mood Board Of New Idea
I found some more inspiration for my new idea when looking a some of the images above. I found that I wanted to try and recreate the same idea for my own images however id obviously have the cup being the thing the reflect (the railway in the images above) is coming out of. I like how the background is slightly out of focus however still being clear enough to see what it is and the the focus being in the middle making it look like it coming right out toward the viewer.
Main Inspiration 
I like these images the most as the background in the first is different from the one in the foreground but still match well together. I also like the second ad the landscape and railway lead the viewer into the image which is something I want my own images to have. Overall I think my image will look more like the first with the images however I want the same effect as the second.
Pre Visualation
ON THE SCREEN-Idea Development&Pre Visualise
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Owner

ON THE SCREEN-Idea Development&Pre Visualise

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Creative Fields